More pages is not better. Clearer pages are better. Here's the structure that works for most local businesses.
The essentials
- A home page that answers what, who, where and what to do next
- A page for each core service
- Service area — the towns and counties you cover
- Proof: photos, reviews, past work
- Contact with tap-to-call, text and a short form
The strong extras
- FAQ answers pulled from real customer questions
- Pricing context, even if it's a range
- A short about page with a real photo of a real person
What you can skip
Stock photo sliders, mission-statement paragraphs nobody reads, and a blog you'll never update. Do fewer things properly.
Keep going