Most owners are handed traffic reports and no answers. Here's what to look at instead.
Track actions, not visits
- Phone number clicks
- Form and quote request submissions
- Email and text clicks
- Direction requests
Know where they came from
Organic search, social, direct and referral traffic behave differently. If organic search converts three times better than social, that tells you where next quarter's effort belongs.
Watch page-level performance
One service page usually produces most of the leads. Find it, then build more pages like it.
Give it an honest window
Judge a new site on 90 days of data, not on the first busy or slow week.
Keep going