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Case Study 03

Taylor Sports Performance

A modern sports-performance platform designed to connect athletes, families, coaches and recruiters while showcasing player profiles, statistics, development programs and recruiting information.

Sports • Athlete Development • Recruiting

TaylorSportPerformance.com

The Client

Taylor Sports Performance works with athletes and families focused on development, measurable progress and recruiting exposure.

The Challenge

Athlete development programs are judged by proof. The site needed to present players, statistics and programs in a way that coaches and recruiters can scan quickly, while still converting parents into program inquiries.

The Strategy

Content was organized around two journeys: recruiters looking for athletes, and families looking for training. Athlete profiles are structured, linkable pages; program pages carry the conversion weight.

The Build

  • Structured athlete profile pages with statistics
  • Recruiting-friendly content architecture
  • Performance and training program pages
  • Mobile-first layouts for coaches viewing on the field
  • Local search optimization for training searches
  • Clear inquiry paths for families and coaches

The Experience

Profiles and programs that hold up on a phone in a gym, with fast navigation between athletes, stats and training options.

Taylor Sports Performance website shown on a desktop screen
Taylor Sports Performance website shown on a mobile phone

Services Provided

  • Website Development
  • Athlete Profiles
  • Recruiting Architecture
  • Performance Program Pages
  • SEO
  • Mobile Optimization
  • Local Search
  • Conversion Strategy
  • Content Architecture

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